Together with a small team of students, we created a campaign to improve young adolescents associations with healthcare.
Dag v/d Zorg
Dag v/d Zorg VZW
Client
dagvandezorg.be
Website
2022-2023
Date
Answer to a Client's Question
Creating this campaign, I was working together with the team of Dag v/d Zorg. Getting feedback and exchange ideas, to end up with a innovative image. In addition we suggested and implemented some improvements, like social media filters, to achieve our goal.
Working in a
Multi-Skilled Team
The team was a mix of different study majors, containing a video designer, photo designer, graphic designer and account manager. The magic happened when all the knowledge combined to deliver a multidimensional campaign.
Poster Campaign
Challenge
Approach
To attract youth, and get them involved with healthcare, a campaign image is needed. The aim of the poster design is explaining that they should re-formulate their associations with healthcare. And to broaden the meaning of social care.
To create this image, we started with the visualisation of a wider look on health care. the idea of an adolescent looking right and left to literally 'broaden the view', came across our minds. Thanks to photoshoots, photo optimalisation and photoshop adjustments, a poster image was created.
