Live Nation

I worked on major projects for Live Nation, creating everything from social media content on-site festival branding.

Live Nation/RW

Place

livenation.be

Website

2023

Date

Various Assignments

Live Nation is one of the biggest companies concerning the concert industry. The tasks, coming from all over the firm, varied from smaller re-design to major projects from scratch.

Individual and Team Challenges

Working for a bigger company, implies working in multiple teams. These project groups include indoor designers, communication specialists and clients. Furthermore, I was appointed to some individual work, which created responsibilities and participation.

PROJECTS

Festival Screens

Challenge

Approach

To create the loops, a general format was designed. Due to simple adjustments of the name, dates and pictures, the video's could be changed. All screen loops were created and exported in Adobe After Effects.

In between concerts, videos play on the big screen next to the different stages. I was asked to assist with the loops of the up-coming concerts and heat warnings.

DOOH-
street screens

Challenge

Using the Rock Werchter artwork to create a DOOH-campaign on the streets of Ghent. Highlighting the main artists performing at the festival.

Approach

Using the moving patterns of the Rock Werchter artwork, a visual is created that will be displayed on 5 screens. The key is to create attraction but without losing the coherent feeling of the different windows.

Backstage & crew book

Challenge

The magazine provided for the artists of RW, and the manual for staff had to be updated. Since the branding of Rock Werchter changed, both lay-out and style of these papers have to be adapted.

Approach

With the use of the new patterns and colours in the background, the style would be very coherent and recognisable. In addition, new fonts and images are implemented.

Festival Booth

Challenge

As promotion, Live Nation created a booth on the festival area with gadgets and games. This year a ball game was provided. To style this booth there was a need for a big poster, with an overview of the up-coming concerts.

Approach

To create the overview, I was offered a list of concerts that should be implemented. With an eye for easthetics, text appreciation and background, the new lay-out was created.